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Subject : brand extension Publication : marketing health services Filter by : Subject

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Academic Journal

The Inside Track.

Authors : Lofgren, Diane Gage¹

Subjects: *BRANDING (Marketing); *BRAND extension; *MARKETING strategyOAKLAND (Calif.); CALIFORNIAKAISER Permanente (Company)

Source: Marketing Health Services. Fall2012, Vol. 32 Issue 4, p30-30. 2p. 1 Color Photograph.

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